I read this on Seth Godin’s blog a couple years ago and I think it fits nicely with last month’s post on the What, How, Why approach to analytics: Without a doubt, the ability to connect the dots is rare, prized and valuable. Connecting dots, solving the problem that hasn’t been solved before, seeing the Continue Reading =>
This is a simple way to model your thinking about how to approach a website and breathe life into your analytics numbers. It’s how I approach things and I don’t think it’s terribly original, but I wanted to clarify my thinking on my approach, so here we are. Let’s say we’re looking at the homepage Continue Reading =>
How much should you invest in conversion rate optimization (CRO)? Should you invest in it all? Will it be a big waste of money? As biased as I am, the answer for me is not always “yes, you should invest in CRO!” The opportunity costs of a single test or an entire testing program and Continue Reading =>
One of the nifty features of CrazyEgg is the scroll map, which shows you how far down the page visitors are scrolling (hint: the further down the page, the fewer people there are). Sometimes you’ll see a particularly harsh drop off below the mystical fold, which could mean one of two things (that I can Continue Reading =>
I posted my thoughts and impressions on Opticon 2014 up on envisionit media’s blog: Nerding out on CRO at Opticon.