From FlowingData.com via Marginal Revolution.
How much should you invest in conversion rate optimization (CRO)? Should you invest in it all? Will it be a big waste of money? As biased as I am, the answer for me is not always “yes, you should invest in CRO!” The opportunity costs of a single test or an entire testing program and Continue Reading =>
Need to take a screenshot of an entire page? The Webpage Screenshot plugin for Chrome is perfect. I love that you can also use it to mark up the image, take notes, etc. A great little tool for picking apart a page.
One of the nifty features of CrazyEgg is the scroll map, which shows you how far down the page visitors are scrolling (hint: the further down the page, the fewer people there are). Sometimes you’ll see a particularly harsh drop off below the mystical fold, which could mean one of two things (that I can Continue Reading =>
This made me think… One Trick Ponies Get Shot. A gut-punch of a dissection of the way most digital agencies work and a better way to do things, how to create an actual marketing strategy and overcome the diminishing marginal returns of channel-specific tactics. I was going to write up all my thoughts on it, Continue Reading =>